CONCORD, CA - MOL, Ltd. has officially changed the name of its North American containershipping agency and subsidiary to MOL (America) Inc. The name change is part of the MOL Liner Division's global branding campaign. In addition to all printed materials, the company's e-mail addresses have likewise been changed from mitsuiosk.com to molamerica.com.
"Key to our global business strategy was the simplification and standardization of our corporate identity through our organization. In 1995, it became increasingly clear to us that building brand equity worldwide required that we initiate this campaign. Before the dramatic growth of global trade we have experienced over the past twelve to fifteen years, the use of various names for different divisions of a corporation was a common operating procedure and, in some cases, was required legally. MOL is a 117-year old, billion-dollar corporation. By standardizing our name throughout our organization, our depth, breadth, strength and financial stability is now obvious in the marketplace. It clearly defines the vast scope of our organization, as well as our global transportation service network," said Raymond Keene, EVP & COO, MOL (America) Inc.
MOL operates one of the largest and most diverse networks of liner and logistics services around the globe, including weekly Trans-Pacific, Trans-Atlantic, Americas and Asia-Europe services. MOL is a founding carrier partner in GT Nexus, an e-logistics solutions company. MOL (America) Inc. is a wholly owned subsidiary of MOL, Ltd., the world's largest multi-modal shipping company. Please visit the company's website at www.molpower.com.
For further information, please contact Ann Elleflot, Manager, Advertising/Communications, MOL (America) Inc. by telephone (925/688-2604) or e-mail (ann.elleflot@molamerica.com).